Business relationship between VI and application of enterprise management and marketing
corporate VI is an important component of CIS, a CIS system the most spread and appeal level. What is CIS, it is made up of those parts? VI is just a part of it, and what kind of relationship exists between the business management and marketing use? Let us figure out concepts and then to step by step instructions.
CIS is short for Corporate Identity System, meaning can be translated as Chinese enterprise image recognition systems. It is 60, this concept was first proposed by American, and in this respect is said to have United States IBM pioneered the use of CIS's company.
CIS is the meaning of corporate culture and business philosophy, through a unified design, Visual expression system as a whole, through Visual communication to internal staff and external public, produced by enterprises to enable them to distinguish between memory and sense of identity, creating a good corporate image and, ultimately, business services and product sales.
CIS is the main meaning: internally, companies can use the CI design office systems, production systems, control systems, as well as marketing, packaging, advertising and other promotional images form a unity of design standardization and management, thus arousing the enthusiasm of enterprises each employee to enhance external aesthetic and team ownership, thereby enhancing enterprise awareness, effective team work. Externally, through the integration of symbolic forms such as color, type, to form a unique impression of the enterprise, public memory, identifying, and unified and beautify the appearance, Enterprise Services, or promotion of products.
theory of concepts from above we can see that the CI system is made up of MI (mind identity Mind Identity), BI (behavior identity Behavior Identity), VI (Visual identity Visual Identity) consists of three parts. In the three basic components of CIS, MI is the core, it is the highest expression of CIS as a whole, lays the theoretical foundation and the code of conduct for the entire system, and BI VI expressed the spirit of enterprise and accurate expression.
MI (mind identity Mind Identity) refers to the company established its business philosophy, business on the current and future business objectives, business ideas, management and marketing master plan and define the State. It includes industrial features, organizational structure, principles of management, entrepreneurship, corporate values, corporate culture, corporate philosophy, management philosophy, management, market positioning, social responsibility and development planning. It is in the course of business of an enterprise, business decision makers thinking performance.
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BI (behavior identity Behavior Identity) is located in the middle of the CIS as a whole, a direct reflection of the personality and the particularities of the corporate philosophy, is to create corporate culture enterprise business philosophy and guidelines, made to the enterprise mode of operation unified plan and identification of dynamic systems. Including the internal organization, management and education, foreign public relations, promotional activities, financing of social cultural and public welfare activities. Through a series of practical activities to extend the spirit of philosophy to every corner of the enterprise, bringing together staff of the great spiritual force. BI include: internal: Organization, management norms, behavior, cadres, workers ' education, working environment, production equipment, the welfare system and so on; external include: market research, public relations, marketing, and circulation strategies, product development, public welfare, cultural activities, and so on. It is education in the process of enterprise management, implementation of external performance.
VI (Visual identity Visual Identity) to sign, standard color, standard Word core complete, systematic Visual communication system. This corporate philosophy, corporate culture, services, Enterprise specification convert abstract concepts to specific memories and recognizable image symbol, so as to create an exclusive corporate image.
VI (Visual identity Visual Identity). the basic elements of the system include: company name, company logo, corporate style, standard, standard color, logo, slogan and other; applications include: product design, Office supplies, business environment, vehicles, clothing, advertising, signs, packaging systems, corporate gifts, display, and print publications.